Tuesday, July 20, 2021
As pandemic related restrictions ease and things slowly return to some semblance of normal, I cannot help but take a minute to take stock of what we have learned over the last year plus that will help us serve you better. Several lessons come to mind that include:
We are extremely proud of the fact that we were here to serve you each business day during the pandemic. We let others debate who specifically qualified as essential personnel while we just worked hard to meet your financial needs.
No, it did not take a pandemic to drive this point home for us. In fact, prior to the onset of the pandemic, we converted to a state of the art mobile and online platform that afforded digital users many new features and additional capabilities. This conversion has been well received as approximately 48% of all members have enrolled in the new mobile and online platform. Bill payment registrations are strong at nearly 25% of all digital banking users. Remote Deposit Capture (check deposits through the mobile app) adoption is at an all-time high at 40% of all digital banking users. Electronic statement sign up has also surged with over 62% of digital banking users opting to receive their statement(s) electronically.
Meeting member’s financial needs in 2021 and beyond is a moving target. Technology is changing the financial industry landscape at a pace that is faster than any of us have ever experienced. We must be diligent in our research, strategic planning, and adoption to ensure that we evolve to meet your ever-changing needs. This is the essence of SAFE’s Forward Vision!
Although the preceding list is not all inclusive, it is evidence of our efforts to best meet your needs no matter the circumstances. Our commitment to you is to continue this forward momentum so that we are able to provide even more benefits to you and your family! Thank you for giving us an opportunity to serve you each and every day!